Today I did a few things to update my old “brand” (is that the dreaded word we use now?).
Now that I’m not working and unlikely to ever go back into the corporate world doing what I did before, I realise that I have no formal “occupation” as such.
I have described myself as “semi retired” but in most cases, I now say to people, “I QUIT WORK”.
I feel that is more aligned to my feelings. It has a veneer of frustration about it. To be honest, that’s how I felt in my last year of professional work.
Initially, it was going to be a short six month break but the realisation hit me that ABSOLUTELY NOTHING about the world of corporate or big business was of any interest to me anymore.
None of it aligned to my personal values which related to the “softer” skills: creativity, learning, arts, philosophy, culture etc and less on hard data, profit, marketing, tech bros, selling, numbers….
Nor was I going to ever change the system that didn’t want to be changed.
I didn’t want to fight anymore.
It was a fight to help people and organisations understand the value of helping their people be active and continual learners – to focus on people and communities.
It wasn’t front of mind for business, so who was I to continually keep fighting the system?
So I opted out.
I quit work.
I. Quit. Work.
I lost the concept of work. Work was null and void for me. It meant nothing to me anymore.
The work I used to do – the stuff I used to share about social learning and communities – was meaningless, irrelevant and pointless – especially to a business world that was focussed on profits, data, artificial intelligence – not on people.
It was time to let it go of all my babies and watch them sink to the depths of the dark deep ocean. That meant, deleting my social media accounts, turning my back on my own profession.
It was time to reassess, transform and have a phoenix rising moment.
- Who was I now?
- Who do I want to be?
So I updated some bits and pieces of this website today thinking about these questions.
First of all, I changed the logo to be “Activate Learning” removing the “Solutions”. Part of me wanted to just rebrand the entire lot to be just my name but it would take a long time to do this so I opted for the easiest option. My tagline has changed to: “Always Learning”.
It’s generic enough to continue using because frankly, regardless of age, that’s what I’ll always be doing.
I updated the About Me page here as well as my About Me Profile to include the story about the personal transformation I seem to have been on in the last six months and which seems not to be abating at any time.
If anything, my writing here on blog is all about exploring what this next phase of my life will be.
I have no idea what comes next but I do feel as if I’m getting back to “me” in some ways.
I feel liberated so it was time to update the introduction sites.
rashladno sloba says
You think brilliantly, I wish you all the best!
Helen Blunden says
Thank you!