“All I did was plug in the machine and the rest <the team> –  came naturally”. 

(Well, he did a lot more than that actually)…

This is a great interview with Cammy Murray who created the weekly fake news channel, CNT News Channel on Snapchat.  (I’m  part of this small team of global collaborators who haven’t met in person but together, we plan, film, edit and air the weekly show based on the absurd and bizarre stories of the week).  

You can read the story of what benefits and value I get out of this collaborative effort and how it taught me to film and edit on mobile, plan and storyboard a news report and get out of my comfort zone to CREATE A STORY EVERY SINGLE WEEK in my article, What Business Can Learn from (Some) Fake News Channels.

In the interview, Cammy talks about the idea of building a community that people want to be a part of and how he sees CNT News as a “prototype” for businesses who want to create content with their staff – and content that staff can look forward to creating together every week.  

They talk about how to encourage people to get out of their comfort zones and to show themselves when using social media as well as the importance of allowing for access and putting in the effort (not relying on hacks) to learn something new and get creative. 

If you’re on Snapchat, add snapchat.com/add/cammysutra6 and catch the show every week on Tuesday (or Wednesday depending on what part of the world you’re in). 

If you want to check out all the different episodes, here’s the CNT YouTube Channel.

This blog post by Helen Blunden was written in Melbourne, Australia and is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.