This week I’ll be presenting to Craft Victoria on Social Media: More Than Marketing. According to their website:
“Craft is one of Victoria’s largest and oldest arts organisation dedicated to championing aspirational making and ideas driven practice through exhibitions, public and retail programs. Craft represents more contemporary craftspeople than any other organisation in Australia, and through extensive programming and events brings together a vibrant and sustainable contemporary craft and design community which represents, promotes and celebrates all craft practitioners”
When I was invited by Projects Co-ordinator and friend Kim Goodwin (@KimAroundTown) to present, I was delighted to share my own knowledge and experience to this group of people who were outside my usual corporate audience. In a way, I also felt anxious too because I’m always in awe of creative and artistic people – I always get the feeling that they can see through the ‘hype’ of formal business and corporate bullshit and strip down to something more emotional and human.
So I got to thinking, what can I share to this group of people that they’d want to hear from someone like me who comes from a corporate background?
That’s when I came across this quote by Michael Jackson…
“A lot of people are so used to just seeing the outcome of work. They never see the side of the work you go through to produce the outcome.”
At the same time, I was watching some artists share their work and progress on Snapchat and how they used this platform to show their work, ask for feedback, ask for ideas and show their work based on everyone’s contributions and it got me thinking that I was going to share my own story of working out loud through my knitting projects and communities.
So my talk will be on Telling Your Story: Showing and Sharing Your Work on Social Media and using the following themes:
- Make the process and progress of your work visible
- Share your stories and inspirations for the things that you’re making and creating
- Ask questions and engage your community with your craft
- Actively learn openly, seek out new ideas from your community and most of all, have fun.
If you’re interested in the slideshow presentation, here it is. Much of it will be related around my personal story.